Well let's face it. PBR has totally cornered the hipster beer market. Maybe it's the blue ribbon, maybe it's the smooth, unfiltered taste, but either way, they're making millions off college students across the U.S. So what can other urine-tasting beer competitors do about this? Two words: smear campaign. If it works every 4 years during the presidential election, it’s bound to work now. Luckily for Busch, I've already created a brand new campaign at no charge, and it is ready to cut into PBR's profits at a moment's notice. This spot was filmed with the Sony FS 700 at 480 fps and post-production work was done in Final Cut Pro 7 with color grading completed in Adobe Speed Grade. Enjoy!